Background is an old site, launched in 1999. The Linux Foundation assumed responsibility in 2009. It has an Alexa Global Rank of 11,453 and USA Rank of 7,256, and serves ~15 million unique visitors per year.

As part of a larger operational transition from self-hosted to managed infrastructure for websites, as well as a period of tool consolidation in which WordPress won the CMS wars, we needed a highly-optimized new WordPress site.

My Role

I mainly played a project management role. My duties included:

  • Writing and circulating an RFP
  • Selecting a vendor and acquiring budget approval
  • Onboarding and managing selected vendor
  • Using internal and external stakeholders’ time efficiently
  • Communicating cross-functionally with the LF’s internal teams (marketing, IT, infrastructure, web development)
  • Owning the timeline
  • Mitigating risk


After relaunching, we reduced operational and engineering maintenance costs and increased traffic to the site from target audiences. It’s fast, easy to browse, and foolproof to update. (If you want a site to succeed, your site maintainers should never be an afterthought.)